eBrand Development

Our Road to Success Management eBrand Development (RSMED), was established to assist and train young auto racing drivers, to create and promote their own unique brand. – consistently and within their own control.

This process is extremely important in advancing a motorsports career, without regard to the current level of competition.

It is a fact that it takes a tremendous amount of investment to excel and reach the next levels in motorsports. Private funding, usually obtained from family and friends, is not enough to support and promote your career advancement. So, you need to take control of your own marketing!

RSMED programs provide drivers the required branding resources to attract the right marketing partners. Motorsport marketing is much different than most other major sports, and RSM fills this unique gap by assisting in the process of obtaining these marketing partners.

Each driver, parents included, involved in the RSMED program, will have the education, blueprint and tools to support an exceptional brand that will assist in attracting the necessary sponsorship funding, to support their racing career for years to come.

Our program includes:

  • Digital engagement
  • Digital sponsorship approaches
  • Email marketing
  • Email correspondence consistency
  • Email layout, presentation, language and footer signatures
RSM  eBrand development
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