Frequently Asked Questions
WHY ARE WE HAVING A HARD TIME FINDING SPONSORSHIP FOR OUR TEAM OR DRIVER?
Sponsorship partnerships are very difficult to achieve, even for professionals, and are why some need the assistance of a “Driver Representation Agency”. Many times, there’s a fundamental flaw at the value results level, that usually comes down to a cost-to-value ratio or a lack of knowledge and understanding of a new partners industry, products, or clients/customers.
As we have said, sponsorship partnerships are not easy to establish. You will need to build a professional sales strategy with competitive value propositions, a point of differentiation, significant social media followings, and ultimately be able to provide valuable business growth/sales potential to any partner.
Many people misunderstand how long and drawn out the process of building sponsorship really is. And we always need to keep in mind, that it’s about building long-term relationships, and that takes the time, but pays the biggest dividends.
AS A SPONSOR, HOW CAN WE KNOW WE ARE GETTING THE BEST DEAL OUT OF THE SPONSORSHIP WE ARE SIGNED WITH?
We perform a series of ‘audits’ and consult on various aspects of the program. We look at the tangible and intangible benefits, impression numbers, social engagement areas, and how the program, directly and indirectly, impacts your bottom line. We review the property’s marketing assets and look to dramatically expand the sales impact and activation programs.
We are able to increase the ROI in about 90% of the audits we perform without increasing the overall cost.
HOW DOES RSM WORK WITH NEW CLIENTS?
A relationship with a new client always starts with a phone call or a meeting between the Road to Success Management owner – Alastair Taylor and a prospective client. The goal is to learn about your needs and our relevant experience, with a goal of determining whether there is a good fit between us and yourself. Then we determine next steps, timing, and roles and responsibilities to achieve the results.
CAN RSM HELP OUR COMPANY OR BRAND WITH ENDORSEMENT AND PERSONAL SERVICE CONTRACTS?
Yes of course. We do organize opportunities for endorsements, personal service agreements, and co-branding opportunities. We also handle paid-for speaking engagements, special appearances, and community relations campaigns/events.
HOW CAN I RECEIVE YOUR AGENCY PROPOSAL?
To receive our Agency Proposal, please provide us with a description of your goals and objectives, along with your contact information and we will send you a proposal that best fits your needs and how we can potentially work together.
Send all requests to: Success@RTSM.ca. Don’t forget to provide us with as much info on your program needs as possible.
HOW DOES RSM CHARGE?
We charge a few different ways depending on what services we are performing and the exact scope, but most are in packages. To review the various packages available, go to Our Fees page.
We charge a few different ways depending on what services we are performing and the exact scope.