“Don’t settle for anything short of the best when it comes to your brand”
Hero Cards will become a big part of your branding strategy. They help you grow your relationship with fans, in the same way that business cards help grow relationships in the boardroom.
Not only do Hero Cards allow you to promote yourself, and your team, but they also give you a very basic and engaging way to showcase your partners who support your racing. Every fan wants the opportunity to get an autograph from their favorite driver.
You can use your Hero Cards for personal appearances, track meet and greets and sponsor and media events. But you can and should make them available through a downloadable option on your website as well.
And don’t forget, one of the key ways to attract a corporate partner, is to have a large fan base to promote their product or services as well.