“You simply cannot go wrong with this tool, because Press Releases are designed to be controlled by their creators.”

The racing community, especially media outlets, are constantly looking for unique insight and exclusive stories about young drivers. And if you provide them with professional, interesting and topical material, chances are they will run it. Why would they not, it’s Free Content!

A good Press Release Strategy represents the key to a valuable communication relationship, with journalists, influencers, investors, and potential sponsors.  It can even help boost traffic to your website, by simply optimizing the key elements of your body copy, including keywords, headlines, video links, photos and hashtags.